News

Celebrated in Brazil on the 12th of June, Valentine's Day is celebrated in the US today, February 14th. On this date people celebrate love and friendship, be it between lovers or friends and family.
 
To commemorate this special day, Yeah! has come up with a publicity campaign for Wise Up, which contains posters, ads, displays, banners, wallpapers, among others. Several franchisees have ordered the material, which has been custom developed and sent to their schools.
 
The campaign is based on the universal expression, "I love you", which, according to Yeah! writer Fabiano Teixeira, is enough to show the love you feel for someone. "That is the concept behind the campaign."
 
"The Wise Up campaign contains romantic texts in English, with "I love you" standing out, meaning the person could replace the whole text with a simple "I love you", and the effect would be the same," Fabiano explains.
 
Let love rule your heart not only on this day and put the power of "I love you" to practice you too!

Náthalli Antoniolli